What does website maintenance actually include?

• Hosting, security, and backups.
• Software updates, so the site doesn't quietly fall behind and become a security risk.
• Uptime monitoring, so a problem gets caught before a customer finds it for you.

Essential, from £75 a month, covers the basics above with a three-business-day support response.

Standard, from £150 a month, adds 2 hours of content updates a month, a monthly analytics report, and a two-business-day response time.

Pro, from £275 a month, adds 4 hours of content updates, priority support with a one-business-day response, and a quarterly strategy call.

A few features carry their own minimum: booking, payments, Shopify, live chat, the AI chatbot, e-signatures, and CRM integration all need at least Standard, since they're live integrations that can break and need someone keeping an eye on them. A client portal needs Pro, since it's holding logins and private data. If your build includes one of these, your plan starts there rather than at Essential, whatever package you choose.

Every plan can be paid annually for ten months' price instead of twelve, effectively two months free. It's the same plan either way, just a different billing rhythm.

A maintenance plan isn't an optional extra, it's required from launch on every site I build, the same way you wouldn't drive a car with no insurance. Budget for it as part of the real cost of the site, not as something to decide about later.