Showcase
Built to the same standard as sites I deliver for real clients
Sample sites built to show how I turn a real business problem into a design that works. Not client projects: concepts that demonstrate range across different industries.
Almanac
Half the decision to eat somewhere is made before you walk in. Almanac leans into that: dark, cinematic, a menu that reads like it was printed. Booking a table takes a few taps, not a phone call that rings out at 7pm.
Swift Plumbing & Heating
Nobody shops around when their boiler's leaking; they call whoever looks like they'll actually turn up. This one's loud and quick, the call button is never more than a thumb away, and there's a real person on live chat when it can't wait.
Form Studio
Charge premium rates and you'd better look the part, or people walk. Form Studio keeps it quiet: restrained type, deep green, a bit of gold. The timetable and trainers sit up front, because the first visit is the one that's hard to get.
Millbrook Therapy
People landing here are usually anxious. Everything's pitched to settle them: plenty of space, soft sage, an easy way to send that first message without overthinking it. She writes the blog herself, which keeps the place ticking over between enquiries.
Meridian Works
An empty desk earns nothing. The spaces and prices go right at the top, and booking a tour ends up being the obvious next click. Members sign in to a private area for room bookings, invoices, and the door code.
Fernwood Garden Centre
Garden centres swing hard with the seasons, so the front-page banner changes with whatever's in flower and takes two minutes to swap. The nursery team write the journal themselves, dated and bylined, which is what updating your own site actually looks like.
Saint & Wilder
A salon lives and dies by the diary. People book a haircut at 11pm on the sofa, so this one lets them grab a slot there and then, with a small card deposit holding the chair so it never sits empty. Editorial and confident, with the work out front.
Riverbank Dental
Most people picking a dentist are a bit anxious and shopping on trust. Everything here is pitched to settle them: a calm first impression, fees with no surprises, and a chatbot that answers the four questions the receptionist gets all day without anyone having to ring up.
Wren & Vine
Half a florist's orders are someone in a hurry. This one takes the order the whole way: pick a bunch, a size, a card message and a delivery date, then pay by card. Warm and a bit gardeny, with weddings tucked off to one side.
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